Hi Everyone,

Hope you are all enjoying the Fall weather! Here is what we have been busy with at AISIG in the past few months:

Our Q3 Accomplishments 

• AISIG is Growing! We're excited to announce that AISIG now has over 500 members, alongside 99 subscribers on the AISIG website and over 280 followers on LinkedIn! Thank you for being part of our growth. To keep expanding, please connect with us and share within your network. You can join via our website and follow us on LinkedIn & X.

Conferences and Other Events in Q3

• AMA Summer Academic Conference 2024 (August 16-18): This year’s Summer AMA was held in Boston and AISIG did its part to bring hot topics with our intensive workshop titled “AI Applications & Research Avenues in Marketing: A Mixer with Academics, Corporations, and Startups”. In the intensive workshop, AI-based startups - Homescore, Popsmash and Cactivate presented their exciting new products using AI. For instance, using Homescore’s AI-enabled app, prospective home buyers can evaluate properties based on images, photos, and videos to obtain better price estimates. The workshop ended with group discussions among academics and industry practitioners on future applications of AI in practice and research. We were also active virtually! Thanks to many of you who joined us for Karin Horler’s webinar on using AI language tools in academic writing! As promised, here is the recording from the presentation at the AMA summer conference: Webinar on using AI language tools in academic writing.

• ISMS Marketing Science Conference 2024 (June 27-29): Marketing Science conference was held this year in Sydney, Australia. AISIG hosted a special session called “AI-Driven Marketing in a Digital World”. The session consisted of three talk segments featuring Professors Lan Luo, Ryan Dew, and our own board member Pankhuri Malhotra, who discussed their fantastic research utilizing AI in the context of online consumer reviews and brand alliances. This was followed by a panel session with Professors Lan Luo, Ryan Dew, and our AISIG Vice President Professor Koen Pauwels as the panelists who discussed applications and ethical considerations of AI in academic research. The panel was moderated by our board members Professors Pankhuri Malhotra and Sharmistha Sikdar.

What’s New in Practice: Does AI Suck or Rule?

• There’s plenty of talk about the negatives of AI these days! With all the focus on GenAI hallucinations, it was refreshing to read AI Snake Oil, a new book that highlights predictive AI failures like:

  1. Gaming AI: candidates adding bookshelves to their background to get hired;

  2. Lack of human oversight: the Dutch welfare system falsely accusing 30,000 parents of fraud without any recourse;

  3. Misguided assumptions: asthma patients getting sent home with pneumonia symptoms due to misinterpreted training data.

• Our Vice Chair, Koen Pauwels, shares three company examples of AI frustrations and seven reasons why in his recent opinion piece. His next piece then explores awesome cases of AI executions, and how business leaders can ensure AI rules instead of sucks in their organization.

• The four startups who participated in our AISIG special session at the Summer AMA conference showcased how to overcome AI’s 80% failure rate. 

What’s New in Research

• Current Opinion in Psychology special issue on Artificial Intelligence recently came out:

https://www.sciencedirect.com/special-issue/10C6RHK5FJZ . Here are some papers to highlight:

• Ukanwa, Kalinda (2024), “Algorithmic bias: Social science research integration through the 3-D Dependable AI Framework,” Current Opinion in Psychology, 101836.

• Williams, Gizem Yalcin, & Sarah Lim (2024), “Psychology of AI: How AI impacts the way people feel, think, and behave,” Current Opinion in Psychology, 101835, https://doi.org/10.1016/j.copsyc.2024.101835. 

• Watson, Jared, Francesca Valsesia, and Shoshana Segal (2024), “Assessing AI receptivity through a persuasion knowledge lens,” Current Opinion in Psychology, 101834.

• Mariadassou, Shwetha, Anne-Kathrin Klesse, and Johannes Boegershausen (2024), “Averse to what: Consumer aversion to algorithmic labels, but not their outputs?,” Current Opinion in Psychology, 101839.

• Fong, Hortense, Vineet Kumar, and K. Sudhir (2024), “A Theory-Based Explainable Deep Learning Architecture for Music Emotion,” Marketing Science.

• Chakraborty, Ishita, Khai Chiong, Howard Dover, and K. Sudhir (2024), “Can AI and AI-Hybrids detect persuasion skills? Salesforce hiring with conversational video interviews,” Marketing Science. https://doi.org/10.1287/mksc.2023.0149.

• Guha, Abhijit, Dhruv Grewal, and Stephen Atlas (2024), "Generative AI and Marketing Education: What the Future Holds," Journal of Marketing Education 46 (1), 6-17.

• Tey, Kian Siong, Asaf Mazar, Geoffrey Tomaino, Angela L. Duckworth, and Lyle H. Ungar (2024), “People judge others more harshly after talking to bots,” PNAS Nexus, pgae397. https://doi.org/10.1093/pnasnexus/pgae397.

• Zhang, Raina Zexuan, Ellie J. Kyung, Chiara Longoni, Luca Cian, and Kellen Mrkva (2024), “AI-induced Indifference: Unfair AI Reduces Prosociality,” Cognition, https://doi.org/10.1016/j.cognition.2024.105937.

Events and Conferences to Watch out for (October - December 2024)

• Upcoming Expert Corner: We're excited to welcome a new expert to our Expert Corner! Building on talks by Prof. Shijie Lu (LiveStreaming and AI), Prof. Joseph Ryoo (Topic Models), and Prof. Ishita Chakraborty (Multimodal Models), we'll be hosting Prof. Daniel Ringer from UNC next week. He'll explore the 'Foundation Models for Marketing Analytics' topic, covering multimodal data, pre-training, and fine-tuning to optimize marketing tasks. Stay tuned for more details and the session recording!

• Psychology of Technology Conference (October 12-13): This year’s Psychology of Technology conference will be hosted by BU Questrom Digital Business Institute in Boston. The theme of the conference this year will be “The Quantified Society”. For more information, please visit https://www.psychoftech.org/2024-conference

• 2024 Conference on Artificial Intelligence, Machine Learning, and Business Analytics (December 6-7): This year’s conference will be held at the Yale School of Management, Yale University in New Haven. You can submit your proposals by October 1, 2024: https://forms.gle/NudiU21jbcS3Pfth6. 

• 2024 MarkTech Conference (December 13-14): The inaugural 2024 MarkTech Conference will be held at the Columbia Business School in New York. The conference will be in collaboration with the launch of the new journal,MarkTech: The Journal of Marketing and Technology. For more information about this conference, please visit https://business.columbia.edu/globalbrands/events/2024-marktech-conference.